Apple realize that the application most commonly used today in the iOS device is Messages app. Therefore , Apple's instant messaging service overhaul consumables in order to compete with the big players other instant messaging service provider .
At Apple WWDC 2014 event , Apple's newest operating system , iOS 8, provide the biggest upgrade in terms of messaging services . Apple tried to add important new features that have been owned by other messaging services , like WhatsApp , Snapchat , and Facebook Messenger .
Messaging service in iOS 8 now has a number of features of other instant messaging services , such as sending a message in WhatsApp voie , or send a video that can expire but chose to keep it , like Snapchat features .
In addition , service on the iOS Messages 8 also resembles Facebook Messenger , where users can add friends in a group , and delete them with ease .
Messages Users can also share their location with their friends , social networks like Path , and saw a series of photos that are shared with friends in a chat .
Not just its features are tested imitated by Apple , but the interface and use the experience as well . As in exchanging video , users simply press and hold the record button then slide your finger to send it to another button , similar in Snapchat .
As for sending voice memos , users can simply press and hold the microphone button , like using WhatsApp .
Another feature that is quite revolutionary that Apple added in iOS Messages in 8 is the ability to listen to voice messages without having to open the lock screen .
Users are now quite simply lift the smartphone to your ear , and a voice message will be played automatically . Users can also directly reply without distraction . Such a feature is very helpful when the user is driving a car and so on .
According to The Verge ( 02/06/2014 ) , Apple's decision to bring a number of features and interfaces that resemble their competitors it is an attempt to show that not only features that determine the success of an application .
In addition , by adding a number of features possessed by its competitors , Apple appears to be trying to change the paradigm of messaging features in the device , which has been stagnant since the launch of the iPhone impress in 2007 .
However , Apple also needs to realize that communication today has become a commodity . And Apple would be in trouble if only to make an application that only runs on one platform only . Application messages and iMessages platform currently only works with Apple products .
Lots of instant messaging applications to be dealt with Apple ( let's call it WhatsApp , Path or Snapchat ) and can be used by all users no matter what device . Can Apple compete with them ?
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